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What is SoftEmblem?

What is SoftEmblem?
What is SoftEmblem?
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Softemblem is patented tech held by Nantong Xingyan Intelligent Technology Co., Ltd.

Xingyan’s Gold Color Screen Printed Soft Emblem Shines at Shanghai Automotive Smart Cockpit Interior Industry Forum! A CMF New Force, Redefining the Future Interior "Emblem" 

On November 21st 2025, in Shanghai, the 2nd Automotive Smart Cockpit Interior Industry Forum successfully concluded. At this grand gathering of cutting-edge ideas and technologies, Nantong Xingyan Intelligent Technology Co., Ltd captivated attendees with its revolutionary product—the " Gold color Screen Printed Soft Emblem," making it one of the focal points of the event. The company not only showcased the exquisite craftsmanship of "Xingyan Manufacturing" but also sent a clear signal to the industry: automotive exterior emblem badges are witnessing a revolution in flexible signage driven by the "Three New" factors (New Materials, New Equipment, New Production tech) .

What is the "Gold color Screen Printed Soft Emblem"? // New Materials, New Equipment, New Production tech

It is far from a simple replacement for traditional electroplated hard emblems. Instead, it represents a new category that is non-electroplating, possesses exceptional metallic texture, is environmentally friendly, and boasts excellent performance. Its core value lies in the "Three New" factors :

New Materials (Constituting over 60% of the core value):​ An innovative polymer composite base grants it excellent flexibility and automotive-grade weather resistance.
New Equipment:​ Utilizes precision equipment imported from Europe to ensure high production accuracy and consistency.
New Production tech:​ Integrates exquisite screen printing and surface treatment technologies to achieve unprecedented color and texture expression.


The Prospects of the Flowing Gold Soft Emblem // Five Major Values, Reshaping the Benchmark 

It replaces traditional electroplated hard emblems; offers a non-electroplating metallic texture that is environmentally friendly and pollution-free; the product is soft, allowing for perfect adhesion to various curved surfaces; it can be used outdoors for over ten years, with virtually unlimited color possibilities; it is suitable for various applications requiring long-term outdoor or harsh environment use, maintaining the optimal condition of the LOGO !

The Curve Conqueror: Extreme Flexibility and Conformity 


Pain Point Solved:​ Bids farewell to the challenges of adhering electroplated hard emblems to complex surfaces (with a radius ≥600mm) and the high costs associated with molds!
Xingyan Solution:​ The emblem body is soft and can perfectly conform to various irregular surfaces (e.g., steering wheels, instrument panels, door trims, center consoles), significantly reducing the number of molds required and the complexity of material management, achieving true cost reduction and efficiency improvement! Designers' creativity is no longer constrained by rigid materials .


The Color Magician: Unlimited Color Gamut 


Pain Point Solved:​ Breaks the limitation of electroplated hard emblems, which typically allow only 1-2 spot colors!
Xingyan Solution:​ Leveraging advanced screen printing technology, it can theoretically achieve a rich spectrum of 256 * 256 continuous colors! Whether it's pure single colors, intricate multi-colors, or stunning gradient effects, the Flowing Gold Soft Emblem handles them with ease. "Only the unthinkable, nothing it cannot achieve" – unlocking unprecedented possibilities for interior designers .

The Master of Texture:  Weathering Champion 


Pain Point Solved:​ Surpasses the single "bright silver" effect and limited weather resistance of electroplated hard emblems!
Xingyan Solution:​ Offers four classic metal surface finishes—"Bright Silver, Satin Silver, Matte, Brushed"—which can be combined with rich color options for unparalleled CMF expressiveness. The polymer material features an integrally molded adhesive layer, ensuring strong adhesion and no edge lifting. More crucially, it inherently possesses exceptional nine-level weather resistance, maintaining a like-new appearance outdoors for over ten years, providing a natural advantage over electroplated hard emblems (typically starting at level 5) for mid-to-high-end vehicle applications .


The Green Practitioner: Fully Eco-Conscious 


Pain Point Solved:​ Completely eliminates the serious environmental pollution caused by "pickling, phosphating, electroplating (chromium, nickel)" Production tech involved in traditional hard emblem production!
Xingyan Solution:​ Polymer materials + Clean production equipment + Zero waste-water/gas/solid discharge operations = Truly environmentally friendly pollution-free. The entire process, from production to application, is green, ensuring peace of mind for both manufacturers and their customers .


The Safety Guardian: Installation-Friendly 


Pain Point Solved:​ Eliminates the risk of cuts and injuries caused by the sharp edges of electroplated hard emblems to production line workers and after-sales service personnel!
Xingyan Solution:​ The flexible material is gentle to the touch, significantly enhancing operational safety and comfort, whether during high-speed automated production line application or precise after-sales operations .


At the Shanghai Smart Cockpit Interior Forum, Xingyan's Gold color screen printed Soft Emblem attracted numerous OEM R&D personnel, interior designers, and supply chain partners for inquiries and in-depth discussions, thanks to its disruptive material properties, stunning visual effects, and excellent performance parameters. Attendees generally recognized that flexibility, environmental sustainability, and high expressiveness are key future trends in automotive interior CMF, and Xingyan's Gold color screen printed Soft Emblem is a pioneer and strong contender aligned with this trend .

Although serving the same market as electroplated hard emblems, the Gold color screen printed Soft Emblem represents a different era and technological path. We firmly believe that the "Gold color screen printed Soft Emblem," embodying the "Three New" factors, will stride forward confidently and gain widespread adoption, riding the wave of automotive industry trends towards intelligence, personalization, and environmental sustainability . Choose the Gold color screen printed Soft Emblem to upgrade your automotive interior "emblem" instantly !

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Frequently Asked Questions

A: Yes,Nantong Xingyan Intelligent Technology Co., Ltd.is professional custom car emblems manufacturer in china.Our product can also be used as motorcycle emblems,appliance emblems,yacht emblems...

A: We maintain IATF 16949 and ISO 14001 environmental management system certifications and hold over 50 patent certificates.Emblems can be used for 10years under outdoor conditions.We passed ASTM B117-95 1500hours salt-spray test and European union RoHs standard.We have exported to more than 23countries such as USA,Europe,Asia,Middle east and Africa,customers like Chery,Honda,Suzuki,Skyworth,Bosch...

A: MOQ is 500pcs.We provide free 3D visual effect design. A sampling fee of approximately $500 is charged based on the process and dimensions.

A: 15 days (open the mold+make a sample).Normally delivery time is within 2weeks for bulk order.We achieve a monthly production capacity of 500,000 soft emblems.

A: Most consumers want the premium look of chrome or gold but without the weight and corrosion of real metal. At "Nantong Xingyan Intelligent Technology Co., Ltd", we solve this through our "SoftEmblem" technology. Unlike basic "plastic stickers", our process uses a pre-made metal-like film (PET + PVC/Resin + PMMA + ABS) that is "hot-stamped" into a 3D shape. This creates a genuine "metal texture" and high-end "brand letterings" that are indistinguishable from traditional metal, while remaining lightweight and flexible.

A: Standard rigid "plastic name badges" often fail on modern aerodynamic car bodies because they cannot bend, leading to "edge lifting." Our "car brand badges" are specifically designed to "perfectly conform to curved surfaces". Because the SoftEmblem is pliable, it hugs the contours of the vehicle’s hood or tailgate, ensuring the adhesive bond remains permanent even on complex 3D shapes.

A: Many traditional "car emblem" processes involve electroplating, which creates significant chemical pollution. Our SoftEmblem process is "free from electroplating pollution". We use a "hot stamping process" and eco-friendly films, providing a sustainable, "green" branding solution for the automotive and "motorcycle emblem" industries without sacrificing the luxurious metallic finish.

A: Rigid metal or stamped steel badges can have dangerously sharp edges. A key feature of our "SoftEmblem" is that it is "gentle on the hands" with "no sharp edges". This makes it the ideal choice for high-touch areas. Whether you are installing "car letters" or cleaning your vehicle, our "soft-touch" design ensures total safety for the user.

A: Traditional metals are prone to corrosion. We use * * SoftEmblem * * composite material (PET+Resin/pvc+PMMA+ABS) to provide a true metallic texture without electroplating pollution.

A: Look at thickness, SoftEmblem can be designed with 3D effects ranging from 0.5mm to within 8mm,metallic texture, and edge treatment. "SoftEmblem * * has 3D depth perception and no sharp edges.
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